This highly concentrated purple conditioner effectively neutralizes brassy and yellow tones to reveal brighter, smoother, and visibly healthier blonde, gray, or highlighted hair. Its root-to-tip formula moisturizes without weighing hair down thanks to shea butter, while purple toning agents seal in shine and strengthen the hair fiber with Olaplex's Bond Building Technology. After just one application, 91% of users saw less yellowing, 89% noticed a smoother texture, and 52% observed less breakage. Perfect tone, without compromising on softness or strength.
